Apple is introducing a new ad campaign for its acai-rich fruit, which the tech giant is promising will make it easier to consume in the future.
The campaign, which is set to launch this week, features the Apple logo in a fruit basket with a few acai fruits in the foreground.
The ad begins with a grainy shot of the fruit, in the background.
In a grain-filled space, Apple is shown eating a bowl of the fruits.
In the next shot, the apple appears to have gone completely black.
In the next, a black image of the apple and a black background are seen, with the caption “black acai.”
The next shot shows the apple with a new black apple in the bowl, and the fruit is also gone, with no sign of the grainy grain that Apple previously used in the ad.
Apple’s new campaign for aciy fruit is the latest move in a long-running effort to appeal to younger consumers.
Apple has been targeting the millennial generation for years, and recently began offering Apple Pay for the first time in the United States.
The company also recently launched its “Bouncy Apple” cereal, a sweet treat for children.